Paid Media ROI & Ad Spend Leakage Calculator
Calculate how much of your Google Ads and Meta Ads budget is wasted due to mobile latency, slow server TTFB, and funnel friction.
Overview & why this matters
Every millisecond of latency on a paid media landing page directly degrades conversion rates and inflates Customer Acquisition Cost (CAC). 4%. Slow server TTFB and uncompressed assets cause visitors to bounce before your tracking pixel or lead form ever loads.
Why landing page latency destroys paid media ROAS
Eliminate Paid Ad Bounce Friction
Mobile users abandon clicks if landing pages fail to render within 2 seconds, destroying ad spend before engagement begins.
Lower Customer Acquisition Costs (CAC)
Accelerating landing page delivery directly increases conversion rates, lowering cost-per-lead and cost-per-acquisition across all paid campaigns.
Recover Lost ROAS with Edge Acceleration
Implementing edge caching, sub-200ms TTFB, and optimized asset delivery recovers thousands of dollars in lost campaign revenue monthly.
Edge Caching & Cloudflare Cache-Control Directives
Configure aggressive edge HTML caching and Brotli compression to guarantee sub-200ms TTFB globally:
Cache-Control: public, max-age=0, s-maxage=86400, stale-while-revalidate=3600
Content-Encoding: br
Strict-Transport-Security: max-age=31536000; includeSubDomains; preload